On this the 21st century, marketing experts began to think hard to find an effective way to convey a message to prospective customers. From this effort, born of two incredible marketing campaign. The first concerns a man who met with him in the future and the second involving a mysterious man who appears in the dreams of many people.
The people say marketing is the spearhead of a company. With the right campaign strategy, sales will skyrocket with a product quickly, as fast as the increase popularity of First Brigadier Norman Kamaru.
So, what to do with the mystery?
Do not worry, I still write about the mystery. While discussing about the marketing campaign, this article will answer two "mystery". Based on the opening paragraph of this article, you must have guessed that two mystery is actually just part of a marketing campaign.
It's true.
Two mystery that I will discuss a part of marketing strategy. In contrast to a parody of entertainment news, published by The Onion or Weekly World News I've posted before, the two mysteries that I will discuss the following aims to sell a product and instill an idea into the minds of target consumers. Maybe you've heard two stories.
Story Of Hakan Norkdvist
Stories about Norkdvist Hakan is very popular in Europe, particularly in Sweden, the country of origin. In a video, Hakan recounts catapulted into the future and meet with him that have been aged 72 years. Easy to reject the story and regard it as a hoax. However, Hakan gave a proof, that records show he and she (who is 72 years old) is standing side by side.
Hakan said happened:
"It happened on August 30. The day was very beautiful and I was driving home to my house in Farjestaden. When the entrance to the house, I found a puddle of water on the kitchen floor. It seems there is a leak. Then I took peralatanku, opened the door to the kitchen sink and start working. "
"When I entered into it to check the pipes, where it seems to become longer than I remembered. I crawled into the cabinet, and when to do it, I find that the room continues. So I continued to crawl further inside."
"At the end of the tunnel, I saw the light and when I got there, I realized that I had arrived in the future. I even met my 72-year-old. It was the year 2042. I do various tests on him to ensure if he is really me. Oddly enough, he knows everything mengenaiku, where I keep things secret when I was sitting in first class and what score a soccer match against Växjö Norra in the summer of 88. He knows everything. "
"In fact we have the same tattoo, although hers looks a little blurry. He told me about the things that will happen in the future and I promised him not to tell about it to anyone. I made a recording with my cell phone. Unfortunately, the quality tape was not so good. But that was all I could get. Actually, I do not care if others think I'm a liar. I know if I am not a liar. I met myself in the future and I'm fine. That's what I know. But if it could happen to me, probably the same thing could happen to anyone else. "
When I'm trying to post that video in this blog from youtube, it was removed. but I have some screen shoot from that. This is the screenshot. In the tape shown Hakan and Hakan were standing side by side:
Yes. This is an extraordinary story and this is not a scene from the movie The Chronicles of Narnia: The Lion, the witch and the wardrobe.
This story caused a heated debate in various forums in Europe and America until eventually also discussed in several blogs and forums in Indonesia. Some people say if the tape is a concrete proof of the truth of the story Hakan.
Is that right?
Both the man in the footage does look very similar. But many people who see no difference in the size of the head, nose, ears or the size of a tattoo on their arm. From there, many believe that the two men on in the recording are two different people.
But we do not have to bother to analyze the tape because we have a clear answer to this mystery.
This recording proved to be a part of the marketing campaign (advertising) to a Swedish pension fund company called AMF pension . They made this movie and publish on their website with the aim of making young people think about the future.
They also make a race where someone could take a picture of herself and sending it to the AMF. Then the AMF will send back the image, but looks 30 years older.
It sounds quite irrelevant to sell a pension product. But this campaign successfully managed to get a response in the form of more than 300,000 people who send their photos. AMF Pension even get credit for this ingenious strategy.
Some argue that the tape was made by AMF Pension after Hakan recognition on his blog, www.ingentrormig.nu, so this record does not prove that Hakan story is part of marketing strategy. Could be the real Hakan recounted.
Indeed, this story was first posted by Hakan on his blog. Afterwards, the video appears AMF Pension. But after a video emerged AMF Pension, Hakan blog is not accessible anymore. This is in accordance with the pattern of viral marketing.
In other words, from blog posts to ad AMF Hakan, are all part of a brilliant marketing strategy.
The case of the mysterious man in a dream
Ever dream this man?
The sentence above is a sentence that appears in a website, thisman.org , accompanied by a sketch of middle-aged man's face.
The man referred to appear in the dream many people around the world. Own identity is unknown. In the website, there are details as follows:
"In January 2006 in New York, a woman patient of a psychiatrist well-known figure to draw the face of a man who called repeatedly appeared in his dream. In several meetings, the man gives some advice about her personal life. She swore that she had never met the man in her life. "
"Figure it forgotten on the table face psychiatrist for several days until one day another patient recognized the face and said if he is also often find him in a dream. He also claimed that he had never seen him before."
"The psychiatrist then decided to send a photo face to several colleagues who have patients who are troubled by dreams. Within a few months, four patients because they recognize the man often appeared in their dreams. All the patients were described him This Man."
The website claims that from January 2006 until today, there are at least 2,000 people have claimed to have met this man in the dream, from Los Angeles, Sao Paolo, Barcelona to New Delhi.
This story was first reported by blogs presurfer who later assisted its spread by the site Neatorama and other sites. Within a short time, the man's face have spread throughout the world.
I first heard this story, I admit that this story is a different mystery. There was something in those faces that makes our imaginations. Who is he anyway? What is this mysterious man someone who has the ability to enter the dreams of others to bring the good message?
However, this was also part of marketing creativity.
The mystery is really just a creation of a sociologist and marketer Italy named Andrea Natella (btw, he is a man). Natella have a site called guerriglia marketing (guerilla marketing).
These instructions can be obtained from domain registration thisman.org. Seen if this domain is registered in the name of Andrea Natella. From his email address, you can find out if Andrea is the owner of the site guerriglia marketing.
From the name we know that this site provides marketing services. However, the services offered Natella including unique because they are looking for unconventional ways to communicate with target customers. One way is by creating a story of "this man" is.
Look at the marketing concepts mentioned on the front page website.
On point number two, stated:
"Guerrilla Marketing contributes to the development of marketing strategy through the creation of 'pseudo events' that are designed to integrate the company's image."
Underline the word "creation of pseudo-events" (fake events). Apparently this is their main strategy.
In addition to creating the mystery of "this man", Natella and his team have created the rumors about the appearance of UFOs in Emilia Romagna, Italy, in 2001, to encourage the tourism industry in the city.
In an interview with digicult.it , Natella said:
"We enjoy ourselves more When We play with what is false, We invent unlikely stories and the mass media bites."
Yes, they create stories that are not usual and the media accept it whole.
Regarding the story "this man", is still unclear idea of what is being promoted by Natella. But certainly, if we get a mystery story that tracked comes from Andrea Natella, we know there is no mystery there. There was only a marketing campaign
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